In what should come as no surprise, a new report has found healthcare lags behind other industries in terms of adopting and leveraging mobile strategies.
The report is based on a survey of 2,300 chief information officers representing a sample of U.S. companies that have at least 100 employees and were based in 23 major metropolitan areas. More than a third of healthcare services CIOs (36%) responded that they do no mobile strategy when asked about what best describes their company’s mobile strategies. Across all industries, that response about the lack of a mobile strategy was much lower – 28%.
On the other end of the spectrum, 65% of respondents in business services and 63% in retail said their company uses a blend of native apps and mobile-optimized web sites as part of their mobile strategy.
Overall, across industries this is how the CIOs responded, according to Robert Half Technology that conducted the survey:
- Use of a blend of apps and mobile-friendly web pages – 56%
- No mobile strategy currently – 28%
- Favor creating mobile-friendly web pages over apps – 11%
- Favor creating apps over mobile-friendly web pages – 3%
- Don’t know/no answer -1%
(*Responses do not total 100 percent due to rounding.)
“To maintain competitive advantage, sectors such as business services and retail need to connect with customers anytime, anywhere, so it’s logical to see them leading the charge in implementing mobile strategies,” says John Reed, senior executive director of Robert Half Technology, in a statement. “Compliance issues have made it difficult for the healthcare industry to move as quickly as other sectors, but as consumer demand for mobile health information grows, formal mobile strategies are a necessary next step.”
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Source: www.mddionline.com; Arundhati Parmar; March 27, 2014.