Colorado tourism leaders want to better use social media to boost skiing — the state’s second-largest industry. They are using the Mountain Travel Symposium to discover new technology and ideas to accomplish that goal.
“The Mountain Travel Symposium is the largest single gathering of mountain travel professionals in North America,” said symposium spokesman Bruce Rosard.
The biggest issue facing mountain travel companies is that skiing has been suffering because of recent years with less-than-desirable snowfall. This while leisure travel has grown five percent a year.
Now these Colorado mountain towns are trying to merge the two — skiing and leisure travel.
Colorado’s tourism leaders want to better use social media to boost skiing — the state’s second-largest industry. They are using the Mountain Travel Symposium to discover new technology and ideas to accomplish that goal.
“The Mountain Travel Symposium is the largest single gathering of mountain travel professionals in North America,” said symposium spokesman Bruce Rosard.
The biggest issue facing mountain travel companies is that skiing has been suffering because of recent years with less-than-desirable snowfall. This while leisure travel has grown five percent a year.
Now these Colorado mountain towns are trying to merge the two — skiing and leisure travel.
Source: www.denver.cbslocal.com; April 10, 2013.
